Siru Heino

Executive Coach

Siru Heino brings together her professional and business experience as well as her own transformation from a business executive to an executive coach, to advance greater individual and organizational awareness, effectiveness and performance. Acting as a thinking partner of her clients, she facilitates (and at times challenges) them in implementing practical and sustainable changes by creating a space for deeper exploration, awareness and clarity.

Siru’s coaching experience straddles across an array of diverse industries, including supply chain, fashion, entertainment, higher education, oil and gas, and FMCG in Asia, Europe and USA. She focuses on enhancing leadership style authentically so as to enable each coachee to make a greater impact at work. Approaching each individual holistically, Siru’s innate understanding of different personality styles as well as neuro-leadership and mindfulness are the core elements of her coaching style.


Siru explores with her clients on the following areas:

  • Leadership Branding

  • Well-rounded Leadership

  • Building Effective Relationships

  • Building Personal and Team Resilience

  • Team Effectiveness and Performance

About Siru

Born and raised in Finland, Siru Heino is a commercially experienced and culturally astute professional coach and leadership development facilitator. Prior to transitioning to leadership development, she was an accomplished marketing and branding executive in the coffee industry, leading multi-cultural teams as Head of Branding across Finland, the Baltic Countries and Russia. Passionate about promoting positive changes in individuals or teams, she holds an MBA and is accredited as a Professional Certified Coach (PCC) by the International Coach Federation, as well as for Brain-Based Coaching by the NeuroLeadership Institute.


Siru studied in the UK and has lived in Hong Kong since 2008. She is dedicated to lifelong learning and regularly practices yoga and golf for physical, mental and spiritual renewal.

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